Acquisition Will Enhance Premium Monetization Options for Branded Application Portfolios
Austin, TX (PRWEB) [December 19, 2014] – Phunware, the pioneer of Multiscreen as a Service (MaaS), the first fully integrated customer engagement platform that enables brands to engage, manage and monetize their anytime anywhere users worldwide, today announced that it has acquired London and Singapore based Odyssey Mobile Interaction. The Boards of Directors for both companies approved the transaction and the entire Odyssey team and offices will remain in London and Singapore to support customers and partners internationally and also to serve as gateways for new business opportunities throughout Europe and Asia.
“We are extremely excited to add Odyssey Mobile Interaction and its European and Asian teams to the Phunware ‘phamily’ and ecosystem,” said Alan S. Knitowski, Co-Founder, Chairman and CEO of Phunware. “The Odyssey premium monetization platform and solutions will be immediately integrated in to our MaaS ‘multiscreen cloud’ customer engagement platform and will be a wonderful complement to our premium branded application portfolios and audiences across our premium application customers worldwide.”
Odyssey is a recognized market leader in premium application monetization and has operated profitably and debt free since its founding in 2010. It was recently awarded two best-in-class awards as part of this year’s International Media Image Survey (IMIS) alongside Spotify, CNN International and The Financial Times. The Odyssey premium monetization platform and solutions enable rich user experiences across branded application portfolios in both Europe and Asia, including premium monetization relationships with international customers such as Google, Microsoft, Lexus, 20th Century Fox, Samsung, Mercedes-Benz, Nike and Zurich Insurance Group amongst others.
“Businesses everywhere are fundamentally restructuring their operations around digital platforms and data and through this acquisition we are comprehensively enabling these businesses to more effectively segment and structure their data in a mobile and cloud centric way in order to deliver innovative user experiences to their multiscreen communities and audiences worldwide,” said Chris Gale, Founder and CEO of Odyssey Mobile Interaction. “We are thrilled to be joining one of the fastest growing companies in North America and fully expect that our footprint in Europe and Asia will materially accelerate Phunware’s global vision to engage, manage and monetize every person touching every screen on every device across every application everywhere.”
The Phunware MaaS customer engagement platform makes it easy for any brand to add multiscreen application support for content management, location-based services, location marketing automation, advertising, alerts and notifications and business intelligence and analytics through the use of a single login on a single platform with a single partner. This unique and comprehensive solutions-based approach reduces both the cost and complexity that brands have been forced to tolerate historically with an ecosystem filled with fragmented, incomplete and non-integrated point products. MaaS currently remains the world’s only comprehensive “full stack” customer engagement platform for multiscreen application environments and intends to reach each of the 50 billion connected devices expected to compose The Internet of Things by 2020.
For more information about current and upcoming products and solutions, as well as case studies from Phunware’s impressive list of global brands, please visit www.phunware.com. For more information about Odyssey Mobile Interaction, please visit www.odysseymobile.co.
About Phunware
Phunware is the pioneer of Multiscreen as a Service (MaaS), the first fully integrated customer engagement platform that enables brands to engage, manage and monetize their anytime anywhere users worldwide. Phunware, The Software of Things™, has introduced category-defining experiences that challenge the outer limits of the most advanced connected devices for the world’s most respected brands and develops next-generation products and solutions that transform how the world interacts with and uses these connected devices. Phunware has a 5-year percentage growth of 17,716% and is a back-to-back Top 100 award winner on the Inc. 500 list of America’s Fastest Growing Companies. The company is currently ranked # 4 on the 2014 Deloitte Technology Fast 500 and # 36 on the 2014 Forbes list of America’s Most Promising Companies. For more information about how Phunware provides Everything You Need to Succeed on Mobile™, please visit www.phunware.com and follow us on Twitter @phunware.
About Odyssey Mobile Interaction
Odyssey Mobile Interaction is a global mobile monetization company delivering cutting edge media, creative and technology solutions to brands, agencies and publishers. Odyssey offers high impact advertising formats via its transparent network, allowing brands to engage with their customers on mobile devices. Odyssey’s monetization platform is used by the world’s largest blue chip brands, including Google, Microsoft, Lexus, 20th Century Fox, Samsung, Mercedes-Benz, Nike and Zurich Insurance Group. For more information, please visit www.odysseymobile.co.
