Phunware Audience
Deliver outcomes with mobile audiences tailored to your marketing strategy.
Offerings
Ready-to-Use Audiences
Reach your audience quickly with pre-built, industry-standard segments:
- Behavior – demonstrated actions such as mobile app usage, engagement with specific ads, or profitable behaviors.
- Demographics – gender, age range, education level, income level, language spoken, country of residence, country of birth.
- Geography – demonstrated location activity in the physical world (geohash, city, state, country, postal code, congressional districts).
- Interests – demonstrated interests such as news, politics, hobbies, healthy living, movies, shopping, television, fashion, sports as well as predicted interests derived by machine learning techniques from app usage.
- Purchase Intent – demonstrated past purchases and future buyer intent that are predicted using machine learning. (Coming Q2 2020)
Location Based Audiences
Build location audiences using real-world location activity and a point-and-click map experience.
- Use a point-and-click map experience to configure unique polygon boundaries
- 30/60/90 look-back windows
- Configurable look-back windows with calendar day and hour resolution
- Brand chains, a specific venue or place category (Q2-2020)
Engineered Audiences*
Leverage our modern data platform and data science expertise to engineer unique custom audiences not available in-market.
- Custom – audiences that are specific to a customer’s requirements
- Address lists – share a list of addresses and we probabilistically match mobile devices to each address or boundary.
