Audience Monetization

(Originally published on July 25, 2017) I don’t know about your office, but lunch is pretty important around here. A good lunch can make or break your afternoon, so you want to make the right [...]

For media, entertainment and gaming companies, figuring out how to make money with a mobile app is a big part of the Strategy phase of the mobile lifecycle. Mcommerce apps that sell products [...]

I have this buddy I see roughly 4-5 times a week—but only at the gym. I know she’s about the same age as I am, likes to get to the gym early, hates burpees and always wears the same ratty [...]

You may already know that monetizing your app’s audience is a great way to add another revenue stream for your business. But how do you know if you’re getting everything you need—and [...]

According to the recent 2016 Concessions Benchmarking Survey from Airports Council International – North America, just over 60% of North American airports have a dedicated website—a number [...]

Pick the Right In-App Ad Types If you’ve been following our series, you know that we’ve been working to help you understand the best ways to make money from your app. Of course, [...]

Paid or Freemium? You probably want to make money with your app. But if you’ve dabbled in charging for an app, you may have already learned that the most effective tactics are not always [...]

Start with Strategy. Having money comes in handy. For the most part, the days of barter have come and gone, leaving us with cold, hard cash as our basic tool for getting things done. That’s [...]

Do you think most app developers are finding success with in-app advertising? Well, they are, and in-app mobile advertising revenues are exploding. They’ve quadrupled since 2011, and [...]

$2.4 million dollars. At one point, that’s the amount of money Clash of Clans (a combat strategy game) made…in a day. That success led Supercell, the game’s developer, to a $3 billion valuation.1 [...]