Phunware
Brand Kit
Brand Kit
We have put together clear brand guidelines and best practices for usage of our logo. For uses outside of the guidelines provided please contact us.
Phunware Colors
Here is the primary color set you can use when referencing our products and brand.
Phunware Blue
HEX #0080FF
RGB 0 / 128 / 255
CMYK 077 / 050 / 000 / 000
RGB 0 / 128 / 255
CMYK 077 / 050 / 000 / 000
HEX #c6c6c6
RGB 0 / 128 / 255
RGB 0 / 128 / 255
HEX #888a8d
RGB 0 / 128 / 255
RGB 0 / 128 / 255
HEX #4C4C4C
RGB 76 / 76 / 76
RGB 76 / 76 / 76
HEX #000000
RGB 0 / 0 / 0
RGB 0 / 0 / 0
Phunware Typeface
Open Sans is our main corporate typeface. It provides many weights to allow for design flexibility and is widely available on Google’s typography library, for use in web and print.
H1 TITLE – OPEN SANS BOLD 48PX, LINE HEIGHT 62SP
Everything you need to succeed on mobile
H2 SUBTITLE – OPEN SANS SEMI-BOLD 36PX, LINE HEIGHT 47SP
Phunware software and solutions
H3 HEADER, RIBBON, LABEL TEXT – OPEN SANS NORMAL OR SEMI-BOLD 24PX
Phunware transforms the digital human experience for brands
BODY TEXT – OPEN SANS NORMAL 18PX
Provide memorable engagement with your customers, during their visit
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
(,.:;?!$&@*) 0123456789
abcdefghijklmnopqrstuvwxyz
(,.:;?!$&@*) 0123456789
Phunware’s Logo
These are the main three ways our logo should be presented when representing the company:
Full Logo: Mark + Type
Logo Mark
Stacked Logo
Logo Usage – Backgrounds
We have two versions of our logo: Black/Blue and White. The shade of the background determines which logo should be used.
Light Color Background
Dark Color Background
Light Image Background
Dark Image Background
Logo Usage – Anatomy
Prominent title screens should always feature the full Phunware logo. In minor instances thereafter it is okay to show the standalone logo mark, but only after the full logo has been seen.
Horizontal Logo Anatomy
Stacked Logo Anatomy
Logo Usage – Exclusions Zone
The logotype should be reproduced with a clear area around it which is free from other graphic or typographic elements.
Phunware’s Logo – Misuses
Only use the provided logo assets and proportions. Do not mix, match or alter logo assets.
Do not change color or opacity of our logo midway through the form.
Do not change the spacing between the mark and the name.
Do not outline the logo.
Do not change the alignment of the mark and/or add subtitles to the logo.
Do not underline the logo.
Do not use any other color but blue for the logo.
Do not distort/skew the logo.
Do not use the mark without its circle.
For more information or to provide feedback,
please contact marketing@127.0.0.1
please contact marketing@127.0.0.1
Download our logo kit today for all versions of our logo,
for each use case and in multiple file formats.
for each use case and in multiple file formats.