Anatomy of an Omnichannel Purchase
What Does “Omnichannel” Really Look Like?
The ultimate challenge for retailers is to engage customers wherever they are: both inside and outside of the physical store—and inside and outside of the mobile app. Phunware’s location-enabled mobile marketing connects the digital and physical worlds so you can guide shoppers’ purchasing path seamlessly, while collecting valuable analytics about how your customers shop, where they go, and why they spend.
This infographic illustrates one of an infinite number of omnichannel purchase scenarios. What are you doing to engage customers both online and off?
