Analytics and
Business Intelligence

Turn Data Into Strategy

Drive engagement and monetization with a deep understanding of your mobile audience.

Phunware’s App Analytics and Business Intelligence module empowers brands to make smarter, data-driven business decisions. Leverage the Phunware platform to optimize your mobile strategy and consolidate all your analytics under a single login.

Get amazing insights

Track and monitor device usage, app session details and more.

Engage and Retain

Understand users to drive further user engagement and reactivate dormant users.

Monitor What Matters

Create custom analytic events to track relevant actions unique to your business.

Get to Know Your Users

Understand how users interact with your app and see how much time users spend in your app and when they use it most (or least). Engagement metrics include audience analytics, device analytics and screen views.

Retain Valuable Users

Get visibility into when users drop off and no longer return to your app. Evaluate the success of your mobile initiatives and how well you retain users.

Track What’s Important

Create, manage and track custom actions and events that are important to your strategy. Or use our library of predefined events for various industries.

Optimize. Rinse. Repeat.

Connect your insights to results and prove that your mobile marketing strategy resulted in more store visits, more purchases, more traffic, more fans, higher per-purchase spending—or whatever metrics you use to measure success.

Make smarter marketing decisions informed by your data.

Personalize and expand engagement with your audience to create new monetization opportunities.

Deliver better user experiences.

App analytics overview

Cookie	Duration	Description
__cfduid	1 month	The cookie is used by cdn services like CloudFare to identify individual clients behind a shared IP address and apply security settings on a per-client basis. It does not correspond to any user ID in the web application and does not store any personally identifiable information.
__hssrc	session	This cookie is set by Hubspot. According to their documentation, whenever HubSpot changes the session cookie, this cookie is also set to determine if the visitor has restarted their browser. If this cookie does not exist when HubSpot manages cookies, it is considered a new session.
cookielawinfo-checbox-analytics	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checbox-functional	11 months	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checbox-others	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-advertisement	1 year	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Advertisement".
cookielawinfo-checkbox-necessary	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-performance	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.

Cookie	Duration	Description
__hssc	30 minutes	This cookie is set by HubSpot. The purpose of the cookie is to keep track of sessions. This is used to determine if HubSpot should increment the session number and timestamps in the __hstc cookie. It contains the domain, viewCount (increments each pageView in a session), and session start timestamp.
player	1 year	This cookie is used by Vimeo. This cookie is used to save the user's preferences when playing embedded videos from Vimeo.

Cookie	Duration	Description
_wp_session	30 minutes	This is a Essential session management cookie for the WordPress. This cookie is used to maintain information about each visit to the website and enable core site functionality.This cookie won't store any personal information.
ADRUM_BT1		This cookie is used to optimize the visitor experience on the website by detecting errors on the website and share the information to support staff.
ADRUM_BTa		This cookie is used to optimize the visitor experience on the website by detecting errors on the website and share the information to support staff.
YSC	session	This cookies is set by Youtube and is used to track the views of embedded videos.

Cookie	Duration	Description
__hstc	1 year 24 days	This cookie is set by Hubspot and is used for tracking visitors. It contains the domain, utk, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session).
hubspotutk	1 year 24 days	This cookie is used by HubSpot to keep track of the visitors to the website. This cookie is passed to Hubspot on form submission and used when deduplicating contacts.
pardot	past	The cookie is set when the visitor is logged in as a Pardot user.
vuid	2 years	This domain of this cookie is owned by Vimeo. This cookie is used by vimeo to collect tracking information. It sets a unique ID to embed videos to the website.

Cookie	Duration	Description
IDE	1 year 24 days	Used by Google DoubleClick and stores information about how the user uses the website and any other advertisement before visiting the website. This is used to present users with ads that are relevant to them according to the user profile.
test_cookie	15 minutes	This cookie is set by doubleclick.net. The purpose of the cookie is to determine if the user's browser supports cookies.
VISITOR_INFO1_LIVE	5 months 27 days	This cookie is set by Youtube. Used to track the information of the embedded YouTube videos on a website.

Cookie	Duration	Description
CONSENT	16 years 9 months 9 days 6 hours	No description
cookie_3rdparty		No description
guestidc		No description
SameSite		No description
token_test		No description

Analytics and Business Intelligence Turn Data Into Strategy